1100 Architect
MoMA Design Store, Soho
City
New York
Building type
shopping malls, department stores, retail
building project
reconstruction
completion
2001
architect award
2002 International Association of Lighting Designers Award of Merit
New York, NY 2002
For the Museum of Modern Art’s initial presence beyond its midtown-Manhattan home, a new Design Store in SoHo, we created a contemporary retail environment within the bounds of a landmark building in a historic district. The design, which emphasizes light and suppleness, maintains some of the structural elements of the original warehouse. A polyvinyl membrane stretches across the ceiling of the space, along one wall of the ground floor, and down through the cellar floor in a continuous curve. Illuminated with a soft cool glow, this structure-within-a-structure functions as a light box, emanating light from the inside out and revealing the interior to curious passersby.
© Peter Aaron/OTTO
For the Museum of Modern Art’s initial presence beyond its midtown-Manhattan home, a new Design Store in SoHo, we created a contemporary retail environment within the bounds of a landmark building in a historic district. The design, which emphasizes light and suppleness, maintains some of the structural elements of the original warehouse. A polyvinyl membrane stretches across the ceiling of the space, along one wall of the ground floor, and down through the cellar floor in a continuous curve. Illuminated with a soft cool glow, this structure-within-a-structure functions as a light box, emanating light from the inside out and revealing the interior to curious passersby.
© Peter Aaron/OTTO
