BWM Designers & Architects
Vinofaktur Vogau
© BWM Architekten
Das GENUSSREGAL - ein unternehmerisches Gesamtkonzept, das sowohl Architektur ist (Landmark, Ausstellungshalle und Ausstellung, Shop im Logistiklager) als auch dem Unternehmen eine neue Identität verleiht. Ein 60 m langes, 12 m hohes Regal entlang der Straße ist mit Überseecontainern befüllt, deren Beschriftungen und Bemalungen verweisen auf die aus der ganzen Steiermark angelieferten Produkte. Von BWM Architekten wurde auch die Ausstellung „So schmeckt die Steiermark“ konzipiert. Im Zentrum der Ausstellung steht das Verkosten der Produkte aus der Region.
Vinofaktur Vogau
“Das Genussregal” is an oversizedwine rack of relishes. This rack is 60m long and 12 m high along the road and is the new landmark that attracts attention. The rack is filled with overseas containers. Their labelings and paintings refer to products delivered from all over Styria. BWM developed the contents as well as the concept for „The taste of Styria“ exhibition. The exhibition focuses on the tasting of the regional products. Various types of information transmissionabout the specific products, producers and the local Styrian environment is available to the visitors in an interactive and entertaining form. Several different approaches of knowledge transfer have been combined to create a new form of exhibition.
Vinofaktur Vogau
“Das Genussregal” is an oversizedwine rack of relishes. This rack is 60m long and 12 m high along the road and is the new landmark that attracts attention. The rack is filled with overseas containers. Their labelings and paintings refer to products delivered from all over Styria. BWM developed the contents as well as the concept for „The taste of Styria“ exhibition. The exhibition focuses on the tasting of the regional products. Various types of information transmissionabout the specific products, producers and the local Styrian environment is available to the visitors in an interactive and entertaining form. Several different approaches of knowledge transfer have been combined to create a new form of exhibition.
