Zurück zum Profil
Ippolito Fleitz Group

Bella Italia Weine, Stuttgart

Foto: Zooey Braun
Foto: Zooey Braun
Ort
Stuttgart
Gebäudekategorie
Cafés, Bars, Restaurants
Bauvorhaben
Umbau
Jahr der Fertigstellung
2007
Architektenpreis
2009 / Designpreis der Bundesrepublik Deutschland
2008 / The Ring – iC@ward international design
2008 / DDC Award Gute Gestaltung
2008 / red dot award communication design
“Bella Italia” ist Weinladen und Restaurant zugleich. Die Besitzerin, eine typische Sizilianerin, bringt mit ihrer warmherzigen Art, den Produkten ihrer Heimat und vor allem mit ihrer kreativen Küche eine Stück Italien nach Deutschland. Von besonderem Charme war auch das bisherige Lokal, ein kleiner, fast wohnzimmerartiger Raum. Mit dem Umzug sollten sowohl die Sitzplatzzahl des Restaurants vergrößert als auch die Warenpräsentation verbessert werden. Ziel der Raumgestaltung war es, den Charakter des ursprünglichen Ortes in einen neuen Raum zu transportieren. Ein neues Corporate Design komplettiert den neuen Auftritt.

Bella Italia is a wine store as well as a restaurant. The owner is a typical warmhearted Sicilian woman. While selling the products of her home country and offering a creative home-style cuisine on an upscale level she transfers the Italian spirit to Germany. "Bella Italia Weine" was run for many years in a small living-room-like place with a very personal atmosphere. To extend the sales area as well as the capacity of seats she decided to move to a new location. The new restaurant is located in Stuttgart West, an urban district which is very popular as a housing area as well as a location for offices working in a creative field. The restaurant is situated in the ground floor of a freestanding multiple dwelling in a charming Wilhelminian style. Our aim was to keep the familiar atmosphere of the first restaurant, highlighting the character as a wine store at the same time. The character of the room is determined by two elements: At the ceiling we have mounted over 90 different mirrors found on jumble sales. The second element is a kind of room in the room. With its large oval table, a large round mirror on a wall with textile covering, a carpet and a bunch of lamps hanging from the ceiling the space appears like a homelike sitting-room. Three large shelf elements allow an effective promotion of the products. A new corporate design completes the image of “Bella Italia Weine”.